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Pharmaceuticals Wholesaler • 2023
Visual Representation of a Trustworthy Pharmaceutical Brand
By refreshing the aesthetics entirely and using a top-notch quality design, we created an image that feels reliable and trustworthy, ensuring an enhanced user experience.
- Strategy
- Design
- Branding
Logo system
Main priority for logo was to be timeless, for that it was necessary that we design a symbolic, minimalistic and harmonious logo solution. This would also help in the daily use of the logo. Since main focus is website and app, the symbol should stand out on its own.
Attributes
Fresh, innovative, trustworthy, accessible and efficient.
Process
Heavily researched inspirations and competition was done prior to designing, I drafted creative directions for the client to pick and designed the best logo solution after finding out their current symbol was used on a lot of different companies in the same segment, then we created a whole system with one single strategic plan. I delivered an extensive presentation and identity system.
By prioritizing the user experience, Premier Pharma created a brand image that went beyond a simple transactional exchange. Customers felt a genuine connection, building brand loyalty and generating repeat business.
