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Golf Club & Events • 2022
Setting the stage for a golf club that values loyalty & community
Brand identity design for Eagle Crest, a one-of-a-kind golfing experience company that also provides social opportunities through live entertainment, event space, and golf simulators with tavern access.
- Design
- Branding
Introduction
Eagle Crest is the premier social club of New York states Capital District. Unlike a private club that is exclusive to only their members, they are committed to the local community, providing space and social opportunities for friends of all walks of life to come together to create lasting memories.
Our Mission
To achieve our project goals in positioning the client as the leading public golf course and social club in the NY state, we designed a brand identity that was rich with modern and stylish visuals that helped reinforce the trusting, classic, and welcoming brand messaging.
Credibility
The logo suite provided a sense of quality and tradition. The submark also played a role in creating visual impact, combining initials in a classic and elegant manner.
Our Solution
We found the perfect balance between tradition and modernity, using references to heritage design and typography in uniquely crafted layouts, all while using a warm and deep color palette that translated the brand's approachability to their target audience.
Now equipped with a logo suite, graphic elements, creative patterns, and much more, the brand was ready to step up and outperform the competition.
