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Cannabis & Floral • 2023 

Embracing creative strategy and storytelling to design a distinctive marijuana brand identity.

To address the challenge, I embraced the opportunity for creative freedom and strategic design, developing a brand identity that combined playful and unconventional elements with a touch of quirkiness.

  • Strategy
  • Design
  • Branding
Behance
Intro

As a passion project, the mission was to create a brand identity for Sunny, a cannabis and floral company based on the persona of an authentic - weird best friend. For that, I wanted something that truly reflected a distinctive personality.

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Relatability

By incorporating playful illustrations, I aimed to create a visual language that reflected Sunny's weird persona and made the brand approachable and relatable.

I recorded my full creative process for this brand identity on youtube!
Watch here
Storytelling
Inspired by their countermovement spirit, I utilized vibrant colors to bring energy and excitement to the brand. The dynamic typography added a playful touch. Overall, the brand identity successfully captured Sunny's vision of being a cup half full brand. It became a trustworthy and distinctive brand that resonated with weed enthusiasts and those looking for an alternative and inclusive approach to the plant.
This passion-driven project allowed me to create a memorable brand that showcased Sunny's vision of leaving a positive mark on the industry and truly reflect an engaging brand experience.
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